Private label custom mouthwash offers personalized and differentiated options in the oral care market. Here is a practical guide to designing your own brand custom mouthwash.
Identify target markets and needs
First of all, Is Your Mouthwash Product Designed for Children, Adults, or Seniors? Is It for Special Oral Problems Like Sensitive Teeth, Periodontal Disease or Just Bad Breath? You have to know about the needs and preferences of the tarket users.
The needs of the target market
Choose appropriate ingredients based on the needs of the target market. For example, they may need an alcohol-free, low-fluoride formulation sweetened with xylitol and containing mild flavors for kids. For adults, consider adding antibacterial ingredients like chlorhexidine or tea tree oil and fluoride to help enamel strengthen. All ingredients must be safe and certified.
In the laboratory environment, formulation is based on the characteristics and proportions of the ingredients. Small scale production tests for the evaluation of stability, taste, color and aroma of the mouthwash were performed. Feedback was obtained through user testing for the adjustment of the recipe.
Creating packaging and branding
Take care of creating packaging and branding that can draw the attention of the market to the product. Use eye-catching yet environmentally friendly materials and ensure that information on the package is very informative. It should include a list of ingredients composing the product, how to use it, and any warnings that may be necessary.
Ensure products meet all relevant health and safety standards plus necessary certifications and approvals. Work out a marketing strategy that includes social media marketing, product presentation plus working with dentists to promote brand awareness therefore pulling in potential customers. Choosing a professional and reliable private label mouthwash manufacturer can help you save a lot of cost and effort.This way you will be able to create your own branded custom mouthwash; it will give the end-users a unique experience when taking care of their oral hygiene.
