At the beginning of 2025, the Beijing office of Radio France made a special trip to 3TOP to conduct an in-depth interview. The interview focused on how 3TOP responded to the Trump administration’s new tariff policy, as well as the production plant’s thoughts and experiences about the US orders. As a company with an important position in the field of exporting daily chemical products, 3TOP has shown excellent adaptability and strategic vision when facing the changes in the international trade environment.
Importance and challenges of the US market
The U.S. market is crucial to 3TOP, not only because of its huge consumer population, but also because of the deep accumulation of Sino-U.S. trade over the years. According to Mr. Xie, 3TOP exports about 70% of its daily chemical products to the US market. However, the Trump administration’s new tariff policy will undoubtedly put a lot of pressure on the company. Mr. Xie admits that this may lead to a drop in profits, but 3TOP is not backing down and is actively seeking countermeasures.
Coping strategies: diversifying markets and improving competitiveness
In the face of the challenges brought by the new tariff policy, 3TOP has taken a number of countermeasures. Firstly, the company has strengthened its investment in R&D to enhance the competitiveness of its products. Secondly, 3TOP actively explores European and Middle East markets to diversify risks. Mr. Xie revealed that there is already a potential customer in the UK and a care wholesaler has been contacted in Saudi Arabia. In addition, the company has also broadened the channels for customer expansion by participating in European exhibitions and Google SEO marketing.
Although the French market is difficult to enter due to the industry attributes, 3TOP is still confident in the European market. Mr. Xie said that when he was doing apparel products in the European market before, he felt that it was still relatively easy, but he just didn’t find the right way. This time, 3TOP will pay more attention to market research and strategy adjustment in order to make a breakthrough in the European market.
Coping methods of production workshop and the arrangement of Chinese New Year holidays
In terms of production workshop, 3TOP also showed its efficient organization ability. Mr. Mo introduced that in order to cope with the Chinese New Year holiday, the company usually plans the production schedule 1-2 months before the holiday to ensure that the ingredients and other materials are purchased in place. At the same time, the company has also developed an incentive mechanism for key employees to arrive early to minimize the impact of the holiday on production.
For foreign customers who may not understand the Chinese New Year holiday, 3TOP ensures that orders and materials are well prepared by communicating with customers in advance. Mr. Mo said that the company has been cooperating with customers for many years, and customers have been very understanding of the Chinese New Year holiday and will not affect their business because of the holiday.
Employee management and localization strategy
In terms of staff management, 3TOP prefers to use local staff. According to Mr. Xie, local employees have a stronger sense of identity and pride in their work and are more stable. In contrast, migrant workers may view their jobs as ordinary work and are more likely to not come after the year, which can easily disrupt production schedules and increase training costs. Therefore, 3TOP pays more attention to good relationships with local employees to ensure production stability.
Conclusion: respond wisely and move forward steadily
In the face of changes in the international trade environment, 3TOP has demonstrated excellent adaptability and strategic vision. By diversifying its market layout, improving product competitiveness, rationalizing production schedules and optimizing employee management, 3TOP has not only prepared itself for the challenges brought by Trump’s new tariff policy, but also laid a solid foundation for future development.
The interview with Radio France not only demonstrated 3TOP’s wisdom and strategy in international trade, but also provided confidence and guarantee for our global customers. 3TOP will continue to uphold the concept of “Quality First, Customer Foremost”, and move forward steadily to meet the challenges and opportunities in the future.
For more information about 3TOP, please visit our official website: https://ruiqigo.com
