As consumers become more aware of personal care, the market demand for body lotion as one of the basic skin care products is gradually expanding. For companies interested in entering the body lotion market, it is crucial to understand the professional aspects of body lotion and the current market situation. In this article, we will provide an in-depth analysis of the technical background, product classification, raw material composition, formulation system, and market trends, so as to serve as a reference for companies interested in launching body lotion OEM (Original Equipment Manufacturer) business to take the first step.
Technical Background of Body Butter
Body lotion is an emulsified product mainly used to moisturize and nourish the skin after bathing. According to the different emulsification systems, body lotions can be divided into “oil-in-water” (O/W) and “water-in-oil” (W/O) emulsions. Common body lotions on the market are categorized into lotion, cream, gel, etc. according to their texture to meet the needs of different skin types and seasons.
Classification and Characteristics of Body Lotion
1. Creamy: Light texture, high moisture content, less oil, easy to absorb, suitable for most skin types.
2. Cream type: thicker texture, higher oil content, suitable for dry skin or cold season.
3. gel type: water-soluble moisturizing ingredients, fresh texture, non-sticky feeling.
Body Milk Ingredients
Body lotion formulations usually include water, oil, emulsifiers, moisturizers, thickeners, fragrances and preservatives. Humectants are the key ingredients in body lotions and can be subdivided into sealers, emollients and moisture absorbers, which work together to provide moisturization and hydration to the skin.
Body Milk Formulation System
When designing a body lotion formulation, moisturizing properties can be adjusted to meet product needs. Common formulation systems include:
– Oil-in-Water (O/W): Provides a refreshing feel and is suitable for most skin types.
– Water-in-Oil (W/O): Provides deep moisturization and is suitable for dry skin or special care needs.
Body Milk Market Trends
According to Taobao Tmall Double 11 sales data, body lotion sales ranked high among skincare products, with market demand growing steadily. Consumers show high interest in body lotions with moisturizing, fragrance retention, whitening and soothing effects. With consumers’ pursuit of healthy, safe and convenient skincare products, body lotion products with unique design, high-level skincare benefits, customization, and environmentally friendly and safe concepts are increasingly favored by the market.
For companies that want to enter the body lotion OEM field, an in-depth understanding of the professional aspects of the product and the current market situation is the key to success. Enterprises need to pay attention to changes in consumer demand, seize market trends, and provide products that meet consumer expectations. At the same time, focusing on product development and innovation, with quality and efficacy at the core, is the only way to stand out in the competitive market. By continuously optimizing product formulations and production processes, combined with market positioning and branding strategies, companies can gain a foothold in the body lotion market. 3TOP is a professional body lotion OEM cooperator, please contact us if you need cooperation.
